I Run a Home Service Company.
That's the Difference.

I'm Hunter Lapeyre. I own and operate Lapeyre Roofing — a real roofing company that does real work for real customers.

I started Obieo because I got tired of agencies treating home service businesses like they're all the same. They're not. A roofer isn't an e-commerce brand. An HVAC company isn't a SaaS startup.

When you hire a typical SEO agency, you get account managers who've never installed a roof, fixed a furnace, or dealt with a customer who needs emergency service at 6pm on a Friday. They don't understand the seasonality, the local competition, or the trust factor that matters in this industry.

I do. Because I live it every day.

Why I Started This

For my own roofing company, I had to learn SEO the hard way. Agencies burned me with junk backlinks. They wrote generic content that didn't convert. They charged $2,500/month for work I could barely measure.

So I learned to do it myself. I figured out what actually moves the needle: good content that answers real questions, proper local optimization, clean technical foundations, and now — AEO (optimizing for AI search like ChatGPT and Perplexity).

Now I offer that to other home service businesses. Small client list. Direct access. Half the price.

What Makes Obieo Different

  • 1I know your business. Not from a case study — from running one. I understand seasonality, emergency calls, local reputation, and why "free estimate" matters.
  • 2You work with me directly. No account managers, no sales team hand-offs. You text me. You email me. We talk.
  • 3I keep my client list small. I don't want 50 clients. I want a handful that I can actually help. That means I learn your specific market.
  • 4I'm ahead on AEO. AI search is changing how people find services. Most agencies haven't caught up. I've been optimizing for it since the beginning.
  • 5Better value, better attention. You get big agency tactics without the big agency price tag. Not because I cut corners — because I don't have their overhead.

The Bottom Line

You've probably been burned by an agency before. Or you've watched competitors outrank you for years while wondering what they're doing differently.

I can't guarantee rankings — anyone who does is lying. But I can guarantee honest work, clear communication, and strategies that have actually worked for my own business.

If that sounds like what you're looking for, let's talk.

Email Me Directly